Please welcome Mia Zee to the Kindred Spirits Podcast, Episode 32!
Mia Zee is an accomplished brand builder, specializing in launching high growth consumer brands. Mia has an established track record, leading marketing at RE/DONE, an apparel brand that grew from zero to $20 million and Versed, the #1 clean skincare brand in the mass channel.
In 2023, Mia partnered with Emma Gerber to launch Claudent, a women’s apparel brand built for and around the sun. Utilizing the most premium UPF-rated fabrics, Claudent pieces allow the wearer to indulge themselves outside, free of worry about the negative impacts of UV exposure.
Time stamps:
00:55 The Birth of Claudent: A Sun Protective Apparel Brand
01:21 Mia's Career Journey and the Role of Social Media
03:33 The Personal Story Behind Claudent
04:28 The Challenges of Sun Protection and the Need for UPF Apparel
10:17 Working with a Co-founder
13:12 The Future of Claudent: Expansion and New Collections
15:55 Marketing Strategies and Building a Community
19:07 The Realities of Entrepreneurship and Building a Brand
Connect with Kindred Spirits Podcast:
Connect with Madeleine Matson Smith on LinkedIn
Connect with Melissa Jaalaid on LinkedIn
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